1. What cookies are
Cookies are small text files placed on your device when you visit a website. We also use similar technologies such as pixels, tags and local storage. In this policy, "cookies" covers all of these. They help a website work, remember your preferences, and understand how it is used.
2. How we use cookies
Talitu uses cookies to operate the website, keep it secure, remember your choices, measure performance, and, where you consent, support advertising and marketing. We group cookies into the categories below.
3. Categories of cookie
Strictly necessary
Required for the website to function, such as security, load balancing and remembering items within a session. These cannot be switched off.
Preference
Remember choices you make, such as form details or display settings, to improve your experience.
Analytics
Help us understand how visitors use the website so we can improve it. These are set only with your consent.
Marketing & advertising
Used to measure and improve advertising and to show more relevant content. These are set only with your consent.
4. Cookies we use
The table below is an example and must be replaced with the results of a cookie scan of the live website.
| Cookie / tool | Provider | Category | Purpose & duration |
|---|---|---|---|
| __cf_bm | Cloudflare | Strictly necessary | Bot management and site security — up to 30 minutes |
| cf_clearance | Cloudflare | Strictly necessary | Confirms a visitor has passed a security challenge — up to 1 year |
| _ga, _ga_* | Google Analytics | Analytics | Distinguishes unique visitors and measures site usage — up to 2 years |
| _gid | Google Analytics | Analytics | Distinguishes unique visitors over a 24-hour window — 24 hours |
| plausible_ignore | Plausible | Analytics | Excludes internal team traffic from analytics (only set if you opt out) — persistent |
| _fbp, _fbc | Meta (Facebook Pixel) | Marketing | Measures the performance of our ads and supports retargeting — up to 90 days |
| _gcl_au, IDE, DSID | Google Ads | Marketing | Conversion tracking and remarketing for our Google ads — up to 13 months |
| bcookie, bscookie, li_sugr, lidc, UserMatchHistory, AnalyticsSyncHistory | LinkedIn Insight Tag | Marketing | Ad conversion tracking and audience matching for our LinkedIn campaigns — session to 1 year |
| _uetsid, _uetvid, MUID | Microsoft Advertising (Bing UET) | Marketing | Conversion tracking and remarketing for our Microsoft and Bing ads — 24 hours to 13 months |
| _clck, _clsk, CLID | Microsoft Clarity | Analytics (session recording) | Records anonymised sessions and heatmaps to improve the site — 24 hours to 1 year |
| VISITOR_INFO1_LIVE, YSC, PREF, __Secure-* (various) | YouTube (set only when an embedded video is loaded) | Marketing | Supports playback statistics and personalised content recommendations on embedded videos — session to 2 years |
| __tlt | Talitu (first-party) | Strictly necessary | Stores a first-party session and preference identifier so the site behaves consistently between pages — up to 1 year |
5. Managing your preferences
The first time you visit, you can accept or decline non-essential cookies through our consent banner. Strictly-necessary cookies are set regardless because the site cannot function without them. Analytics and marketing cookies only load after you consent, and you can change your preferences at any time through our cookie settings tool. You can also block or delete cookies through your browser settings, though some parts of the site may not work properly if you do.
6. AI interactions and embedded experiences
Some areas of our website include AI teammate experiences, embedded chat interfaces, voice interactions, demo videos and other third-party widgets. These features may use cookies or similar technologies to maintain sessions, remember preferences, support voice or video playback, improve performance and enable analytics.
Widgetded content and interactive experiences may set cookies from their underlying third-party providers when loaded. We list the most common third parties in the table above, but the specific cookies set by an embedded experience can vary by provider and by the way the experience is configured.
7. Session recording
We use Microsoft Clarity to record anonymised visitor sessions and generate heatmaps that help us understand how the site is used and where it can be improved. Session recording tools may collect information about interactions with the website, including clicks, scrolling behaviour and page usage. Sensitive fields and personal information are intended to be masked where reasonably possible, and you can opt out at any time through our consent banner or Microsoft Clarity’s own opt-out page.
8. Third-party cookies
Some cookies are set by third parties whose services we use, such as analytics and advertising platforms. Those parties process data under their own policies, and we encourage you to review them.
9. Changes to this policy
We may update this Cookie Policy as our use of cookies changes. The "last updated" date shows when the latest version took effect.
10. Contact
Questions about cookies can be sent to privacy@talitu.com. For more on how we handle personal data, see our Privacy Policy.